DonYaeger,ownerandpresidentof180Communications,startedaprogramsixyearsagothathelpsplayersprepareforinterviews,ChelseaFcJersey18/19,howtodealwiththemediaandhandlesocialmedia.YaegerandhisteamhaveworkedwithathletesatEXOS(formerlyAthletesPerformance)forseveralyears.They'vealsohelpedtheUniversityofMichigan,AtlantaBravesandBuffaloBills."Youmayrunafast40butthere'sgoingtobeanotherguythatrunsitjustasfastasyou,sotheguythatstandsoutsometimesistheonewhoanswersquestionsbetter,"Yaegersaid."Thetangiblesareoftenreallyclosebutit'stheintangiblesthatcanmakeorbreaktheseguys.Wechallengethemthesamewaytrainersarechallengingthemandit'sworking."