Thepaperproposesayoutheducationinitiativetocombatracismandotherformsofintoleranceinsports,CheapWholesaleAdidasShoes,andtopromoteacultureofrespect.AninvestigationfortheNFLdeterminedDolphinsguardRichieIncognitoandtwootheroffensivelinemenengagedinpersistentharassmentoftackleJonathanMartin,anotheroffensivelinemanandanassistanttrainer.Rosssaidthescandalmotivatedhimtoseekwaystoaddresstheproblemofbullyinginsociety.