ThecommercialwillgiveOakland,Calif.-basedGoldieBloxexposureusuallyreservedforbigbrandslikeBudweiser.GoldieBlox,whoseblocksandothertoysaimtoteachgirlsaboutengineering,ManchesterCityStoreUK,woninvotingbyIntuitemployeesandthepublic.Intuitispayingforthecommercialthatbysomeestimateswouldcost$4million.OwnerDebbieSterlingsaysshe'shiredacompanytohelpwithshippingandsignedupasecondfactoryinChinatohandleanysurgeinordersafterthecommercialairs.