"Wecouldn'taffordtogototheSuperBowl,sowewantedtobeinthenextclosestthingtoit,"saidCarolFett,ofJeffersonTownship,N.J.,FjallravenAustraliaStore,whowasattheboulevardwithher24-year-olddaughter,Kelly."Itjustbringsupexcitementintheareaduringourlulltime.Thewinteriskinda,youdon'tdomuch.Itgetspeoplebackoutinthecity,thebusinessesaremakingmoney.Excitementallaround."InBryantPark,agiant"Pepcity"tenthadbeenerectedbyPepsiCo,whereboothsservedfreesamplesoffoodsincorporatingproductslikecherryPepsiBBQwingsandPepsi-braisedbrisket.Broadwaycastmembersfromshowsincluding"Chicago"and"Rocky"performedmusicalnumbers.